Brick & Click

Brick & Click, also known as "Click & Mortar," is a business model that combines both physical (brick-and-mortar) and online (click) retail operations. In a Brick & Click model, a company has physical stores where customers can shop in person while also maintaining an online presence where customers purchase through a website or app. This approach offers flexibility to customers, allowing them to choose between in-store shopping and online convenience.A strategy used by many businesses to meet the demands of the digital age, it's beneficial because it caters to a wide range of customer preferences, and the online platform can enhance the shopping experience with features like online ordering, home delivery, and virtual shopping.