CRM (Customer Relationship Management)

Customer Relationship Management (CRM) is the process by which companies use data to build lasting relationships with their customers. CRM software collects and organizes data about the company's interactions with customers, such as emails, calls, purchases, and even social media activity. This organized info helps businesses better understand their customers' needs and preferences, so they can provide more personalized and effective services. Effective CRM helps businesses treat each customer as a unique individual, leading to better service, loyalty, and ultimately, more successful businesses.