Cross-Selling

Cross-selling is a sales strategy in which a company suggests additional products or services to customers who are already buying something. The classic example is being at a fast-food restaurant and ordering a burger. When the cashier asks if you'd like fries or a drink with that, that's cross-selling. Cross-selling can happen online or in physical stores, and can benefit both customers and businesses. Customers get more value by finding related items they might need, and businesses increase their sales. Good cross-selling makes the shopping experience more comprehensive and rewarding.