DTC (Direct-to-Consumer)

Direct-to-Consumer (DTC) is a business model where companies skip traditional middlemen, like retailers, and sell their products straight to customers, usually through online channels. DTC companies often control everything from production to marketing to delivery, aiming to offer unique products, personalization, and cost savings. This approach can create a more intimate connection between the brand and its customers, with feedback and data driving improvements. DTC has become popular in the digital age, offering convenience and customization and reshaping how we shop for many products, from fashion to mattresses.