Multi-Channel Selling

Multi-channel selling is a strategy that allows businesses to reach customers through different sales channels such as a physical store as well as various other places like online marketplaces, social media platforms, and mobile apps. For example, a clothing store might sell its products in its physical shop, on its website, on platforms like Amazon or eBay, and also through Facebook and Instagram. The key benefit of multi-channel selling is that it helps businesses connect with customers wherever they like to shop, making it convenient for them. It's like casting a wider net to catch more fish – in this case, more customers – and increasing your chances of making sales.

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Michael Saifoudine, OrderCast
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