Showrooming is when shoppers visit physical stores to see products in person but then use their smartphones to check online prices, reviews, and potentially make the purchase from an online retailer instead. It's like window shopping in a store to examine products up close and then using your phone to find the best deal online. Showrooming can be a challenge for brick-and-mortar retailers because customers often end up buying from online competitors who may offer lower prices. To counter this trend, some physical stores have adopted strategies to improve their in-store experience and match online prices to retain customers.

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Michael Saifoudine, OrderCast
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