DAU (Daily Active Users)

Daily Active Users (DAU) is a metric used to measure the number of unique individuals who engage with a specific app, website, or online platform on a daily basis. Think of it as the count of people who visit or use an application each day, such as a social media app like Facebook or a gaming app, ensuring that it's not counting the same person multiple times. DAU is essential for companies to understand how frequently their audience interacts with their product. It helps them track user engagement, assess the success of updates or new features, and make informed decisions to enhance the user experience.