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From A to Z: uncovering essential industry terms

Wholesale & E-commerce Glossary

Your essential guide to decoding the intricate language of wholesale and e-commerce. Dive in to demystify industry jargon and get ahead.

by letter

Navigate with the letters menu of the left or just scroll to the desire word. You can go further about a word by clicking on "Learn more". Enjoy!

AOV (Average Order Value)

Mean amount spent on a single purchase.

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Abandoned Cart

Unfinished online shopping process.

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Affiliate Marketing

Rewarding partners for traffic or sales generation.

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API (Application Programming Interface)

Set of protocols for app interactions.

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ARPU (Average Revenue Per User)

Average revenue generated from each active customer.

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B2E (Business to Employee)

Services/products from businesses to employees.

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B2M (Business to Manufacturer)

Businesses directly dealing with manufacturers.

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Order for an out-of-stock item, shipped once available.

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Behavioral Targeting

Ads based on users' online behavior.

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Bill of Materials (BOM)

Detailed list of raw materials, components.

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CAC (Customer Acquisition Cost)

Cost to acquire a new customer through marketing/sales efforts.

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Automated chat system for instant user interactions.

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Churn Rate

Percentage of customers who stop using a service during a timeframe.

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CLV (Customer Lifetime Value)

Predicted net profit from the entire future relationship with a customer.

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CMS (Content Management System)

Software for digital content creation and management.

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DAU (Daily Active Users)

Number of unique users on a platform daily.

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Demand Forecasting

Predicting future product demand using historical data.

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Direct Store Delivery (DSD)

Distributors deliver directly to retail stores.

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Distribution Channel

Chain of intermediaries through which goods move.

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Entity that buys non-competing products to sell to retailers.

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Elasticity of Demand

Measure of demand change due to price change.

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ERP (Enterprise Resource Planning)

Software for comprehensive business management.

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Ex Works (EXW)

Seller makes goods available at their premises.

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FBA (Fulfillment by Amazon)

Amazon's storage & shipping service for businesses.

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Flash Sales

Limited-time discounts to increase immediate sales.

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Anything hindering a user from achieving their goal.

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Fulfillment Center

Warehouse for processing and shipping orders.

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Applying game elements in non-game contexts.

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Using GPS to set virtual boundaries triggering mobile alerts.

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Growth Hacking

Strategy focused on growth, often digital.

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Headless Commerce

eCommerce without front-end, relying on APIs.

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Visual representation of data values in colors.

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Business model focusing on localized communities.

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Influencer Marketing

Using influential figures to promote products.

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Interstitial Ads

Full-screen ads appearing between usual content.

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Inventory Turnover

Times inventory's sold & replaced in a time frame.

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Journey Mapping

Visualizing customer's path from first contact to purchase.

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Inventory system receiving goods only as they're needed.

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KPI (Key Performance Indicator)

Metrics evaluating organizational success.

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Lookalike Audience

Digital audience similar to your existing customers.

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Ratio measuring the relation between the lifetime value & acquisition cost.

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Buying & selling of goods/services via mobile devices.

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Machine Learning

AI-driven data analysis improving automatically over time.

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Manufacturer's Representative

Agent selling manufacturer's products.

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Manufacturer's Suggested Retail Price (MSRP)

Recommended price for retail sale.

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Master Distributor

Main distributor in a region with sub-distributors.

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NPS (Net Promoter Score)

Measures customer loyalty & predicts business growth.

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O2O (Online to Offline)

Online activities driving offline sales.

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Unified shopping experience across all channels.

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Original Equipment Manufacturer (OEM)

Produces equipment sold under another brand.

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OTT (Over-The-Top)

Content providers bypassing cable, broadcast, satellite.

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Out of Stock (OOS)

Item that's not currently available for sale.

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Payment Gateway

Service processing credit card payments for businesses.

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PLA (Product Listing Ad)

Online ads showing product images, prices, and merchant names.

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POS (Point of Sale)

Location & time of completing a retail transaction.

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Private Label

Products produced by one company but branded by another.

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Production Lead Time

Time taken from order placement to production completion.

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QR Code

Scannable code directing users to digital destinations.

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Re-engaging past visitors via online ads.

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Restocking of products or raw materials.

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Business buying products to sell to the public.

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Ads targeting users who visited a site but didn't buy.

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RFID (Radio Frequency Identification)

Using radio waves to track products & automate inventory management.

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SaaS (Software as a Service)

Cloud-based software available via subscription.

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SEO (Search Engine Optimization)

Tactics to boost site visibility on search engines.

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SKU (Stock Keeping Unit)

Unique code identifying individual products.

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Split Testing

Comparing two versions of a page to see which performs better.

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Retailer or distributor that stocks goods of a brand.

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Tiered Pricing

Different prices based on quantity purchased.

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Any interaction between a brand and its customers.

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Trade Show

Event where companies in a sector exhibit their products.

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TTL (Time To Live)

Duration data remains in a network before deletion.

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Turnkey Solution

Ready-made product or service readily available.

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UGC (User Generated Content)

Content (reviews, images) created by users, not brands.

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UI (User Interface)

Space where human-machine interaction occurs.

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Encouraging customers to buy a higher-end product than what they're considering.

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UX (User Experience)

The overall experience a user has with a product.

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Vendor Managed Inventory (VMI)

Suppliers manage buyer's inventory.

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Vertical Commerce

Companies control their own production & distribution.

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Virtual Reality

Interactive, computer-generated 3D environments.

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VOC (Voice of Customer)

Collection of feedback directly from customers.

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Volume Discount

Reduced prices for purchasing in larger amounts.

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Large building for storing raw materials or goods.

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Automated messages sent from apps when something happens.

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Researching products online before buying in-store.

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One company's product sold under another's brand.

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Wholesale Club

Retailer offering discounts to members buying in bulk.

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X-Selling (Cross-Selling)

Selling complementary products to existing customers.

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Yield Management

Adjusting prices as per variations in demand.

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Zero Inventory

Business model without stock holding.

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Zero-Day Vulnerability

Software security flaw unknown to those who should fix it.

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