Wholesale & E-commerce Glossary

Mean amount spent on a single purchase.

Unfinished online shopping process.

Rewarding partners for traffic or sales generation.

Set of protocols for app interactions.

Average revenue generated from each active customer.

Services/products from businesses to employees.

Businesses directly dealing with manufacturers.

Order for an out-of-stock item, shipped once available.

Ads based on users' online behavior.

Detailed list of raw materials, components.

Cost to acquire a new customer through marketing/sales efforts.

Automated chat system for instant user interactions.

Percentage of customers who stop using a service during a timeframe.

Predicted net profit from the entire future relationship with a customer.

Software for digital content creation and management.

Number of unique users on a platform daily.

Predicting future product demand using historical data.

Distributors deliver directly to retail stores.

Chain of intermediaries through which goods move.

Entity that buys non-competing products to sell to retailers.

Measure of demand change due to price change.

Software for comprehensive business management.

Seller makes goods available at their premises.

Amazon's storage & shipping service for businesses.

Limited-time discounts to increase immediate sales.

Anything hindering a user from achieving their goal.

Warehouse for processing and shipping orders.

Applying game elements in non-game contexts.

Using GPS to set virtual boundaries triggering mobile alerts.

Strategy focused on growth, often digital.

eCommerce without front-end, relying on APIs.

Visual representation of data values in colors.

Business model focusing on localized communities.

Using influential figures to promote products.

Full-screen ads appearing between usual content.

Times inventory's sold & replaced in a time frame.

Visualizing customer's path from first contact to purchase.

Inventory system receiving goods only as they're needed.

Metrics evaluating organizational success.

Digital audience similar to your existing customers.

Ratio measuring the relation between the lifetime value & acquisition cost.

Buying & selling of goods/services via mobile devices.

AI-driven data analysis improving automatically over time.

Agent selling manufacturer's products.

Recommended price for retail sale.

Main distributor in a region with sub-distributors.

Measures customer loyalty & predicts business growth.

Online activities driving offline sales.

Unified shopping experience across all channels.

Produces equipment sold under another brand.

Content providers bypassing cable, broadcast, satellite.

Item that's not currently available for sale.

Service processing credit card payments for businesses.

Online ads showing product images, prices, and merchant names.

Location & time of completing a retail transaction.

Products produced by one company but branded by another.

Time taken from order placement to production completion.

Scannable code directing users to digital destinations.

Re-engaging past visitors via online ads.

Restocking of products or raw materials.

Business buying products to sell to the public.

Ads targeting users who visited a site but didn't buy.

Using radio waves to track products & automate inventory management.

Cloud-based software available via subscription.

Tactics to boost site visibility on search engines.

Unique code identifying individual products.

Comparing two versions of a page to see which performs better.

Retailer or distributor that stocks goods of a brand.

Different prices based on quantity purchased.

Any interaction between a brand and its customers.

Event where companies in a sector exhibit their products.

Duration data remains in a network before deletion.

Ready-made product or service readily available.

Content (reviews, images) created by users, not brands.

Space where human-machine interaction occurs.

Encouraging customers to buy a higher-end product than what they're considering.

The overall experience a user has with a product.

Suppliers manage buyer's inventory.

Companies control their own production & distribution.

Interactive, computer-generated 3D environments.

Collection of feedback directly from customers.

Reduced prices for purchasing in larger amounts.

Large building for storing raw materials or goods.

Automated messages sent from apps when something happens.

Researching products online before buying in-store.

One company's product sold under another's brand.

Retailer offering discounts to members buying in bulk.

Selling complementary products to existing customers.

Adjusting prices as per variations in demand.

Business model without stock holding.

Software security flaw unknown to those who should fix it.