Geofencing

Geofencing is a location-based technology that allows businesses and apps to create virtual boundaries or "fences" around specific real-world areas like a store, a neighborhood, or an event venue. Think of it as a digital perimeter or boundary that, when crossed by a mobile device like a smartphone, triggers certain actions or notifications. For example, a retailer might set up a geofence around their store. When someone with their store's app on their phone enters this area, the app can send them special offers or discounts. Geofencing is used for a variety of purposes, from marketing and advertising to enhancing location-based services and security. It helps businesses engage with customers in a more personalized and location-aware manner, creating opportunities for better customer experiences and targeted promotions.