Growth Hacking

Growth hacking is a creative and data-driven approach to rapidly expanding a business's customer base and revenue. It's goal is to find clever and efficient shortcuts to achieve significant growth, especially in the early stages of a company. Rather than relying on traditional marketing methods, growth hackers use techniques like viral marketing, social media, split testing, and other innovative strategies to acquire new customers and retain existing ones. They analyze data and customer behavior to identify what works and what doesn't, making adjustments on the fly.