Omnichannel refers to creating a border-free shopping experience. By mastering omnichannel, a business connects all their different platforms - like websites, physical stores, and apps - to give customers a seamless experience. The customer can start shopping on a website, continue on their phone, and maybe even pick up the item in a store, with all steps smoothly connected. Omnichannel lets the different parts of a store work together to make the shopping journey easy.

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Michael Saifoudine, OrderCast
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