OTT (Over-The-Top)

Over-the-Top (OTT) refers to a way of delivering video content and services over the internet directly to viewers, bypassing traditional cable or satellite TV providers. This happens when people watch shows and movies on streaming platforms like Netflix, Hulu, or Disney+ instead of using a cable TV box. The name refers to getting your entertainment "over the top" of the usual TV infrastructure thanks to an internet connection. OTT services offer on-demand access to a vast library of content, allowing viewers to watch what they want, when they want. These services can be accessed on various devices, such as smartphones, tablets, smart TVs, and computers, making it convenient and flexible for consumers.