PLA (Product Listing Ad)

A Product Listing Ad (PLA) is an advertisement format used by online retailers to showcase their products, including images, prices, and essential details. These ads often appear at the top of search engine results, especially on Google, when someone looks for specific products. Imagine you're searching for running shoes, and you see a row of shoe images with prices and brand names right at the top of your search results - these are PLAs. For businesses, PLAs are a great way to display their products to potential customers, and for shoppers, they simplify the process of finding and selecting products online. In essence, PLAs make online shopping more visually appealing and efficient.