Retargeting is like a reminder from the internet. When you visit a website and look at products but don't buy them, retargeting kicks in. It's an online advertising technique that tracks your steps and shows you those exact products on other websites or social media, like a virtual nudge to reconsider your choice. Imagine you visit an online shoe store and check out some sneakers, but then leave without buying. Later, when you're reading the news or scrolling on social media, those sneakers will pop up in ads, reminding you of your interest. Retargeting aims to bring you back to complete your purchase and is a common strategy to boost online sales.

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