Split Testing

Split testing, also known as A/B testing, involves showing different versions of the same thing to different groups of people to see which one works better. Imagine you have two versions of a website page—one with a red button and one with a blue button. By showing these versions to different website visitors and measuring which button color gets more clicks, you can figure out which design is more effective. Split testing helps businesses make data-driven decisions to optimize their content, layout, and features. The goal is to improve user engagement, conversion rates, and overall performance by choosing the version that resonates most with your audience.