Upselling is a sales technique where a seller suggests a more expensive or upgraded product or service to a customer who's already making a purchase. This can happen in various ways, from a car salesperson telling you about enhanced features on a higher trim level, a cashier offering a larger coffee at a cafe, or a software service suggesting a premium subscription level. Upselling aims to increase the overall transaction value, benefiting both the customer who can get a better product and the business that can boost its sales and revenue.

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