Vertical Commerce

Vertical commerce, also known as vertical integration, refers to a business model where a company controls multiple stages of the production and distribution process for a specific product or category. Imagine a clothing brand that not only designs and manufactures its clothes but also owns the stores where they are sold and even controls the supply chain for the materials used in the clothing. This means they have a hand in every aspect of their product, from creation to delivery. Vertical commerce allows companies to have more control over quality, pricing, and customer experience but requires significant investment and expertise in various areas as they aim for a more comprehensive and self-reliant approach.