VOC (Voice of Customer)

Voice of Customer (VOC) is a business strategy that focuses on actively listening to and understanding the needs, preferences, and feedback of customers. VOC involves methods such as surveys, reviews, social media monitoring, and direct conversations to gather insights from customers. The goal of VOC is to align a business's offerings more closely with customer expectations, leading to improved products, better customer experiences, and increased customer loyalty. It's a customer-centric approach that helps companies make informed decisions and continuously adapt to meet evolving customer demands.